Online Fashion intelligence to synchronise brand strategy and supplier execution

This Fireside Chat brings together Sarah Poulton, Product Manager, Marks & Spencer and Jamie Symon, Global Brands Director at Coats Digital to explore how a connected digital ecosystem can transform this relationship.

Fashion Intelligence to Synchronise Brand Strategy and Supplier Execution

Join an Exclusive Webinar by Coats Digital in association with WTiN.

In an industry defined by complex siloes, the traditional divide between brand strategy and factory-floor execution has long been a source of friction and waste. When brands and manufacturers rely on disparate systems and siloed data, agility is lost and the opportunity for true collaboration and real gains, remains untapped. This Fireside Chat brings together Sarah Poulton, Product Manager, Marks & Spencer and Jamie Symon, Business Development Leader at Coats Digital to explore how a connected digital ecosystem can transform this relationship. The Fireside Chat will move beyond the technical implementation of GSDCost to examine how a shared language of data creates a single source of truth, allowing brands and suppliers to function as a unified team.

Fireside Chat Details

Date: 25th September 2026
Time: 9:30 AM London | 11:30 AM Istanbul | 2 PM New Delhi | 2:30 PM Dhaka | 3:30 PM HCMC
Format: Live Webinar; Duration: 45 minutes plus 15 minutes Q&A

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Fashion intelligence to synchronise brand strategy and supplier execution

25-09-2026

Location Time

9:30 London
11:30 Istanbul
14:30 Dhaka
15:30 HCMC
16:30 Shanghai

Speakers

Sarah Poulton

Product Manager - Marks & Spencer

Sarah Poulton is a Product Manager at Marks & Spencer, where she sets the vision, strategy and multi-year roadmap for the retailer's product development systems, leading a multi-disciplinary team across product, delivery and engineering.
Her innovation record spans the systems that connect M&S with its global supply base: a major PLM upgrade for over 2,000 users; and enterprise-level applications replacing legacy systems for suppliers, sourcing offices and colleagues alike.
She initiated the first European Customer Forum with M&S's PLM provider, driving cross-retailer collaboration and influencing the product's roadmap.
A London College of Fashion & Kings College London graduate who began her career in garment technology, Sarah brings rare hands-on supply chain fluency to digital transformation, building the tools that let brands and suppliers work as one team.

Jamie Symon

Global Brands Director, Coats Digital

Jamie Symon is a seasoned professional at Coats Digital, with over 15 years of experience in industrial design, digital transformation and manufacturing technologies. Working closely with fashion brands and manufacturers worldwide, he helps organisations accelerate innovation through the adoption of digital and AI-enabled solutions that improve product development, optimise production, and strengthen collaboration across the supply chain.
Combining deep industry expertise with a practical, results-driven approach, Jamie is passionate about helping businesses harness connected data to drive smarter decision-making, greater operational efficiency and more agile ways of working. In this Fireside Chat, he will share insights into how connected digital ecosystems can bridge the gap between brand strategy and supplier execution, creating a single source of truth that enables stronger collaboration, faster decisions and more resilient, future-ready supply chains.

Madelaine Thomas

Managing Director - WTiN

As Managing Director of WTiN, Madelaine leads the delivery and strategic operations of critical data-driven intelligence and market insights that empower the global textile & apparel value chain. She is dedicated to driving digital transformation and sustainable innovation across the industry through high-quality intelligence, consultancy and strategic partnership. Working at WTiN for over 10 years, and previously as Head of Content, Madelaine has a wealth of knowledge across the supply chain. She holds an MA in International Relations from the University of Leeds, UK and a First Class Honours degree in International Journalism from Liverpool John Moores, also in the UK.