In-Person Coats Digital Showcases AI-Powered Innovation at HanoiTex & HanoiFabric 2026

Throughout the three-day exhibition, the Coats Digital team welcomed visitors to its booth, engaging in valuable discussions around the opportunities and challenges facing modern apparel manufacturers. Conversations focused on how digital technologies, data-driven decision-making and artificial intelligence can help organisations improve productivity, enhance costing accuracy, strengthen work measurement practices and accelerate digital transformation initiatives.

A key highlight of the event was a seminar presentation delivered by Son Pham, Solution Consulting Manager at Coats Digital, titled “The Evolution of Apparel Manufacturing with AI.” The session explored how AI-powered solutions are transforming manufacturing operations, enabling businesses to optimise processes, improve visibility and make more informed decisions across the value chain.

The strong interest shown by manufacturers and brands reinforced the growing importance of digital transformation as organisations seek to improve efficiency, agility and competitiveness in an increasingly dynamic market environment. The event also provided an excellent opportunity to exchange ideas, share industry insights and discuss practical approaches to smart manufacturing.

Coats Digital would like to thank everyone who visited the booth, attended the presentation and contributed to the many engaging conversations throughout the exhibition. We also extend our appreciation to the organisers for delivering a successful event that brought together so many forward-thinking industry professionals.

As the apparel industry continues to evolve, Coats Digital remains committed to helping manufacturers embrace innovative technologies that drive productivity, operational excellence and sustainable growth.