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South American sports apparel leader Supertex accelerates its digitization journey with Coats Digital

Building on a partnership established in 2016, Supertex Group will obtain full visibility of its planning and production processes with FastReactPlan, as well as leveraging the local technology and industry expertise of Coats Digital’s highly regarded Latin American team.

Coats Digital is thrilled to announce that leading sports apparel manufacturer Supertex Group will implement its FastReactPlan solution – deepening a strategic technology partnership that began in 2016 with the group’s adoption of Coats Digital’s GSDCost, the international standard for garment cost optimisation and sustainable manufacturing.

  • Blue icon of a sewing machine Production capacity – 1.7 million pieces per month
  • Blue icon of three people 5000+ employees
  • icon label
    • The North Face logo
    • Adidas logo
FastReactPlan is being implemented & sewing operator stitching a jersey in Supertex factory
Female garment sewing operator stitching a jersey Supertex factory

As the next step in a business-wide digitization journey, Supertex Group will deploy FastReactPlan, which leads the market in production planning, across its factories in Colombia and El Salvador – which together employ more than 5,000 people and produce 1.7 million units per month.

Founded 37 years ago and recognized for continually investing in technology and a highly qualified team, Supertex Group specialises in sports apparel, for brands like Adidas, Under Armour, Patagonia, and North Face.

To keep pace with the demands of its high-profile, international client base, Supertex has long recognised the importance of digitization. To improve its cost accuracy and standardise the sewing operation, Supertex implemented GSDCost in 2016.

When the time came to take the next step on its digitization journey, Supertex again turned to Coats Digital to help improve on-time delivery and provide greater visibility into the group’s supply chain.

“In a very short time, digitization went from being a competitive advantage to being an indispensable requirement,” said Eduardo Herrera, CEO of Supertex Group“The implementation of an ambitious strategy of process modernisation will separate the winners from the losers in our industry.”

Operator ironing Adidas jersey in Supertex factory in Columbia
Ironing department in Supertex
Embroidery department in Supertex factory
Embroidery department in Supertex factory

“The highly intuitive nature of FastReactPlan, coupled with the ability to integrate different elements of the supply chain in a single solution, will enable us to make intelligent, informed decisions. This partnership will also allow us to tap into the experience of the Coats Digital team, as well as its proven solutions, to help standardise our processes and to implement industry best practices.”

Daniel Herrera,
Projects Director, Supertex
Stitching department in Supertex factory in Columbia which implemented FastReactPlan
Stitching department in Supertex factory implemented FastReactPlan

The FastReactPlan project includes detailed planning of the 4 factories as well as the management of product and material development, which will allow Supertex to have global visibility of the full supply chain, identify potential problems in a timely manner and improve the performance in all its facilities.

This partnership also serves as a strong foothold in the Latin American market, where Coats Digital is already working with other leading manufacturers to support their digitization journeys and to reinforce their competitive status on the world stage.

“After being GSDCost users for some time, we are excited that Supertex continues to see Coats Digital as a strategic technology partner for the future.
With the implementation of FastReactPlan, and the continued engagement of our experts in the region, we are proud that Coats Digital can support the continued growth of Supertex Group through market-leading technology solutions and process excellence.”

Oscar Gonzalez,
Coats Digital’s agent in Latin America

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